I created a concept campaign for The Ordinary, a globally recognized skincare brand, exploring how they could highlight skin positivity in a fresh, authentic way. The campaign, titled “Glow in Real Life,” focused on celebrating unfiltered, everyday skin. I developed the campaign theme, designed sample social posts and out-of-home ads, and outlined influencer and UGC strategies to showcase how The Ordinary could further connect with their community by emphasizing real results and authentic stories.